Event Description:
In this 3-hour live session, you will learn how to gather insights on your target audience and use tools such as Google Analytics to understand the digital opportunity for your SME and where you need to be.

From there, you will learn how to transform those insights into actions enabling you to make the best decisions for your SME about where you spend your time and resources with digital marketing.

This session centres around how to create and measure your digital strategy in order to make better decisions for your online activity. This is not so much about the hands on implementation of digital tactics, but how to gather insights from tools like Google Analytics, keyword tools, and audience insight tools so that you can develop a clear picture of where your business is now, and work out how to improve your results.

Our digital marketing expert will walk you through a step by step process, how to compile your data and how to pinpoint digital opportunities and where you or your team could invest more time and effort to attract and engage with your target audience online.

Book here

Eligibility:
These small group in-person workshops are open to any business, freelancer, or charity based in Norfolk, UK.

Meet the Trainer:

With over two decades of marketing experience, Edwina Mullins from SocialB is a seasoned trainer and strategic marketing expert. She works with brands to help them grow and excel, combining in-depth knowledge with engaging training techniques to ensure clients understand, retain, and enjoy the information provided.

Edwina’s no-nonsense approach leads her to create customised training, facilitation, and strategy sessions tailored to the client and industry. This ensures that technical information is delivered effectively and optimised for practical use. Edwina is renowned for her creative thinking, combined with a high level of technical knowledge and behavioural theory.

She works closely with clients to identify challenges, build strong foundations, and innovate to achieve exponential growth. Her delivery style adapts to suit various audiences, from C-suite executives, through marketing practitioners to non-marketing personnel, and from one-on-one sessions to large groups.

Edwina has extensive experience in delivering training across global and local markets, both face-to-face and virtual, in multiple territories and with cross-functional teams.