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Demystifying the World of Digital Advertising
November 6 @ 9:15 am - 12:45 pm
This hugely informative session will help you understand the options available to your business to drive sales and leads via online advertising. Topics covered include:
- Back to basics – how does each platform work?
- How to get the best quality scores, ad relevancy etc.
- Keyword research and audience identification
- What makes great Ad copy?
- What makes a compelling landing page?
- The importance of A/B testing
- Utilising the latest ad formats – e.g. Google’s Performance Max (PMax)
- Remarketing
- Attribution and conversion tracking
- And much more besides….
Eligibility: These small group in-person workshops are open to any business, freelancer, or charity based in Norfolk, UK.
Meet the Trainer:
Mick Scanlon is a seasoned digital marketer with a 15 year background in online advertising. Leading Footprint Digital’s Paid Search department since 2018, he excels in paid search strategies across all digital advertising platforms.
