Event Description:
In this 3-hour live session, you will learn how to gather insights on your target audience and use tools such as Google Analytics to understand the digital opportunity for your SME and where you need to be.

From there, you will learn how to transform those insights into actions enabling you to make the best decisions for your SME about where you spend your time and resources with digital marketing.

This session centres around how to create and measure your digital strategy in order to make better decisions for your online activity. This is not so much about the hands on implementation of digital tactics, but how to gather insights from tools like Google Analytics, keyword tools, and audience insight tools so that you can develop a clear picture of where your business is now, and work out how to improve your results.

Our digital marketing expert will walk you through a step by step process, how to compile your data and how to pinpoint digital opportunities and where you or your team could invest more time and effort to attract and engage with your target audience online.

Eligibility:
These small group in-person workshops are open to any business, freelancer, or charity based in Norfolk, UK. Please note that you will need to have registered for our fully funded business support service to participate.

Meet the Trainer:

Amy Hobson has been with SocialB as a Social Media and Digital Marketing Training Partner since 2015. After completing her degrees at Keele University and the University of Birmingham Amy feels very lucky to have had over 20 years varied experience working with many different industries.  Her expertise, however, is marketing and business development with a particular focus on franchising and retail.

Amy loves training and her favourite part of any training course is seeing the “light bulb moments” when the delegates start to understand how digital marketing works and how they can apply it to their own business to really make a difference.  Knowing that our delegates leave the course armed with the knowledge and a plan to make positive changes is very rewarding.