Getting Started with Google Analytics 4 (GA4) – The Essentials Workshop
October 23 @ 9:15 am - 12:45 pm
Event Description:
Earlier this year, Google said goodbye to Universal Analytics and replaced it with a new and improved version of the tool called Google Analytics 4 (GA4).
Both platforms are still currently available, but Universal Analytics is being phased out, so it is crucial that businesses set up GA4 now and ensure you are capturing valuable data. GA4 is significantly different to Universal Analytics so it is key to identify how the platform can be harnessed to capture audience and customer data to help increase conversions.
SocialB will help you explore the features of GA4, show you how it compares and differs with Universal Analytics, and help you discover ways to customise settings and reporting to get the most out of the advanced and flexible measurement it has to offer.
This live 3-hour session will include an interactive presentation with Q&A opportunities throughout.
Don’t get left behind! Start measuring your digital marketing progress and find out how GA4 can help inform your marketing strategy moving forward!
Eligibility:
These small group in-person workshops are open to any business, freelancer, or charity based in Norfolk, UK. Please note that you will need to have registered for our fully funded business support service to participate.
Meet the Trainer:
Amy Hobson has been with SocialB as a Social Media and Digital Marketing Training Partner since 2015. After completing her degrees at Keele University and the University of Birmingham Amy feels very lucky to have had over 20 years varied experience working with many different industries. Her expertise, however, is marketing and business development with a particular focus on franchising and retail.
Amy loves training and her favourite part of any training course is seeing the “light bulb moments” when the delegates start to understand how digital marketing works and how they can apply it to their own business to really make a difference. Knowing that our delegates leave the course armed with the knowledge and a plan to make positive changes is very rewarding.
