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Getting Started with Google Analytics 4 (GA4) – The Essentials Workshop
December 5 @ 9:15 am - 12:45 pm
Event Description:
Earlier this year, Google said goodbye to Universal Analytics and replaced it with a new and improved version of the tool called Google Analytics 4 (GA4).
Both platforms are still currently available, but Universal Analytics is being phased out, so it is crucial that businesses set up GA4 now and ensure you are capturing valuable data. GA4 is significantly different to Universal Analytics so it is key to identify how the platform can be harnessed to capture audience and customer data to help increase conversions.
SocialB will help you explore the features of GA4, show you how it compares and differs with Universal Analytics, and help you discover ways to customise settings and reporting to get the most out of the advanced and flexible measurement it has to offer.
This live 3-hour session will include an interactive presentation with Q&A opportunities throughout.
Don’t get left behind! Start measuring your digital marketing progress and find out how GA4 can help inform your marketing strategy moving forward!
Eligibility:
These small group in-person workshops are open to any business, freelancer, or charity based in Norfolk, UK.
Meet the Trainer:
With over two decades of marketing experience, Edwina Mullins is a seasoned trainer and strategic marketing expert. She works with brands to help them grow and excel, combining in-depth knowledge with engaging training techniques to ensure clients understand, retain, and enjoy the information provided.
Edwina’s no-nonsense approach leads her to create customised training, facilitation, and strategy sessions tailored to the client and industry. This ensures that technical information is delivered effectively and optimised for practical use. Edwina is renowned for her creative thinking, combined with a high level of technical knowledge and behavioural theory.
She works closely with clients to identify challenges, build strong foundations, and innovate to achieve exponential growth. Her delivery style adapts to suit various audiences, from C-suite executives, through marketing practitioners to non-marketing personnel, and from one-on-one sessions to large groups.
Edwina has extensive experience in delivering training across global and local markets, both face-to-face and virtual, in multiple territories and with cross-functional teams.
