Learn the essentials you need to know to decide if you should be running paid media (PPC) campaigns and which channel or channels are right as part of your marketing strategy.

The session will also equip you with the knowledge on how to set up and run paid media campaigns on key channels such as Google, Bing, Social Media, TikTok and YouTube. It will help you gain knowledge and skills to implement campaigns yourself and/ or have more informed discussions with a paid media agency.

Presenter Mike O’Flynn has over 15 years of experience as a digital marketer specialising in discoverability across search engine marketing, including SEO and PCC. Having delivered and developed training courses for the Chartered Institute of Marketing (CIM) and Marketing Apprenticeship programmes, alongside company consultancy and training across the UK and globally, he understands marketing from both an academic and commercial perspective.

Find out more and book your place.

For Norfolk & Suffolk businesses in the UK.