Event Description: In this 3-hour live session, you will learn how to gather insights on your target audience and use tools such as Google Analytics to understand the digital opportunity for your SME and where you need to be. From there, you will learn how to transform those insights into actions enabling you to make […]
Event Description: Earlier this year, Google said goodbye to Universal Analytics and replaced it with a new and improved version of the tool called Google Analytics 4 (GA4). Both platforms are still currently available, but Universal Analytics is being phased out, so it is crucial that businesses set up GA4 now and ensure you are […]
Event Description: Social media has had an astounding impact on businesses over the last decade and the social revolution is continuing to skyrocket. With digital communication being front and centre in the customer journey, businesses must incorporate social media into their marketing strategies and harness the opportunity to engage with their target audiences. It all […]
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